UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten is a fast paced thrill ride that will keep you trembling at the edge of your seat…

Wow… I don’t think I’ve ever felt that way about a business book! Have you? (Leave a comment if you have)

Unmarketing Book CoverScott Stratten takes you through all aspects of authentic, relationship based marketing including the most practical advice for integrating social media without falling on your face. If you’re still Cold Calling (you know that marketing ploy from the 1900′s) this book will be a serious eye opener. Don’t worry, you’ll learn so many ways to UnMarket that you won’t have time for cold calls any more.

With only 58 short chapters, this book is a fast read. Of course, you will probably read it multiple times to completely digest and apply the content. With your eyes riveted to the pages (or screen if traditional books are dead to you) here are the things you don’t want to miss:

  • Understand the “Trust Gap”
  • “Pull and Stay” not “Push and Pray”
  • “Seven Deadly Social Media Sins”
  • How to handle Trolls (very similar to stray cats… you’ll see)
  • Really focus on the sections devoted to “Transparency”
  • How to “be prepared for success” (entertaining and terrifying…)

In addition to everything above, there are many real world examples of what to do and what NOT to do demonstrating Scott’s core principles. You’ll also learn about web site design, tele-seminars, public speaking, what “Viral” really means, and much much more…

I highly recommend UnMarketing for anyone in business or anyone attempting to build a platform of any kind. Scott’s quick wit will entertain you and his willingness to share his successes and failures (many failures) will humble you. I’ve engaged with Scott on Twitter and via email, and I can assure you that Mr. UnMarketing lives the philosophies detailed in this book. I actually own this book in print, on Kindle, and audio (it’s a long story). Scott promised me there would a “3D” release coming soon… I’m pretty sure he was joking.

Here is a link to the book on Amazon (not an affiliate link, just a great book).

Image Credit and Copyright Scott Stratten.

Share your thoughts about the book or the review with a comment. I’d love to hear what you have to say! 

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“Pale Beauty by Valerie Stangl Melancon

Leaders are constantly challenged to help their followers achieve success, advance in their careers, and deliver value to the company. It can be very frustrating, for everyone involved, when an employee has obvious talent and opportunity, but they don’t capitalize on it. Over the years, I have had many discussions with managers and supervisors about what holds people back from achieving their full potential. One of the most common causes I have identified is a lack of direction.


People simply don’t know what they want from their career!

As a leader, it’s your job to mentor and coach. The best leaders are open to helping people achieve success even if it means the employee will ultimately move on. I know some people will struggle with this concept, but this is the road to trust and loyalty. This is not a conflict of interest. In order to build the best team possible, you want to align employees self interests with company goals. If people are not where they are meant to be, they will never provide peak performance.

Here is a tool that I use when I have someone who is confused about their path. I give them two opposite perspectives and ask them a few questions. This process may be a struggle the first few times, but it gets easier for both parties with practice.

The Opportunities Ahead

The first scenario is for the person to imagine themselves in their current career today, and look forward at the possible opportunities ahead. Most people can do this even if they need a little help to get the ideas flowing. I like to work with them on a white board. I find this visual queue helps achieve engagement. I will start with a few thought stimulating questions to get the ball rolling, and write their answers on the board.

  1. What comes naturally to you?
  2. What activities make you lose track of time while doing them?
  3. What have you always wanted to do as a career, but were too afraid to try?
  4. If you could do anything in the world as a job with all the money you need to meet you lifestyle goals, what would it be?

Looking Back, Are you Happy?

Now I ask them to take A Change in Perspective I ask them to imagine themselves in their final days looking back at their life. (I usually ask them to assign an age to this. I think it helps them visualize the situation better.) From this perspective, I ask them to imagine what career choices would make them feel happy. Working on the white board, I write their answers to a few questions:

  1. What would make you proud to have been a part of?
  2. What would have been most important to you:
    1. Relationships
    2. Giving back to the community
    3. Financial achievement
    4. other things???
  3. Using their answers from the prior section (questions 3 & 4), would you be happy in your final days if you had pursued…..  ?

Wrap Up

As you continue to work with employees with these tools, look for connections with your company’s goals. This will allow you to advise employees on their career path. Encourage them to run through this exercise on their own, it takes time to develop. Ideally, it helps them open their mind and gain some level of clarity about what they want to achieve in their career. Heck, it may even be good for you to try…

When you are in your final days looking back, do you think you will be happy about your current career choice? (Leave a Comment)

Image credit and copyright: Valerie Stangl Melancon

Courage: The fortitude to bear your soul through words, music, sculpture, paintings, or any creative media and then open yourself up for public review ranging from wonderful praise to harsh criticism.

"Ophelia" by Valerie Stangl Melancon

“Ophelia” by Valerie Stangl Melancon

The Courageous Artist

The true Artist exhibits Courage every single day! There is never a place to hide and simply “get through the day”. They enter the studio at the beginning of a project to face… well.. NOTHING. There is nobody there who has the answer or direction to offer. Nothing but a blank page, block of stone, or an empty canvas simply begging for creativity to transform it from emptiness to brilliance. There is only the artist, the media, and the intimidating truth of self expression.

Once the creative work is under way, there are the daily interludes of self doubt that must be overcome. It requires intense focus to remain confident that the artist’s efforts will yield the beauty that only they can see in their mind’s eye. Often times, artist’s face new challenges with each work. Perhaps they want to achieve a visual effect or realize some emotional response from the viewer. They may not know how to get to the end result, yet they must press on. The Artist is compelled to create… they simply MUST create, and that takes Courage!

 Art that Resonates with You

Almost everyone has a favorite song. There is just something about it. Your favorite song may be playing in your head right now. Maybe it reminds you of a specific event or time period in your life. The song may lift your spirits, energize you, fill you with confidence, or simply calm your mind and allow you to think. In any case, the song itself is the result of the Artist having the courage to persist and deliver their gift to the world. Listening to the song and adding it to your collection honors the artist.

Much like your favorite song, other art forms can have a wonderful impact on your life. I encourage everyone to explore different forms of art and find work that resonates with them. Learn about the artist and the medium they work with. When you find that piece that touches your soul, the one you must have in your life, your journey has just begun.

Enjoy great art and make it a part of your life!

What form of creative work inspires you? (leave a comment)

Image credit and copyright: Valerie Stangl Melancon

The Go GiverI just wanted to share with all of you a link to a video about one of my favorite books, The Go-Giver. The book was written by Bob Burg and John David Mann in a story format to teach people about achieving success in business and life. It’s a wonderful book that I highly recommend. Click the link below for the video. Enjoy!

A Quick and Really Fun Overview of The Go-Giver

Go-Giver Overview

 

 

 

 

 

If you want more information, here is a link to a book review I wrote last year about The Go-Giver.