UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten is a fast paced thrill ride that will keep you trembling at the edge of your seat…
Wow… I don’t think I’ve ever felt that way about a business book! Have you? (Leave a comment if you have)
Scott Stratten takes you through all aspects of authentic, relationship based marketing including the most practical advice for integrating social media without falling on your face. If you’re still Cold Calling (you know that marketing ploy from the 1900′s) this book will be a serious eye opener. Don’t worry, you’ll learn so many ways to UnMarket that you won’t have time for cold calls any more.
With only 58 short chapters, this book is a fast read. Of course, you will probably read it multiple times to completely digest and apply the content. With your eyes riveted to the pages (or screen if traditional books are dead to you) here are the things you don’t want to miss:
- Understand the “Trust Gap”
- “Pull and Stay” not “Push and Pray”
- “Seven Deadly Social Media Sins”
- How to handle Trolls (very similar to stray cats… you’ll see)
- Really focus on the sections devoted to “Transparency”
- How to “be prepared for success” (entertaining and terrifying…)
In addition to everything above, there are many real world examples of what to do and what NOT to do demonstrating Scott’s core principles. You’ll also learn about web site design, tele-seminars, public speaking, what “Viral” really means, and much much more…
I highly recommend UnMarketing for anyone in business or anyone attempting to build a platform of any kind. Scott’s quick wit will entertain you and his willingness to share his successes and failures (many failures) will humble you. I’ve engaged with Scott on Twitter and via email, and I can assure you that Mr. UnMarketing lives the philosophies detailed in this book. I actually own this book in print, on Kindle, and audio (it’s a long story). Scott promised me there would a “3D” release coming soon… I’m pretty sure he was joking.
Here is a link to the book on Amazon (not an affiliate link, just a great book).
Image Credit and Copyright Scott Stratten.