Delivering Value to the Art World – Alyson B. Stanfield


Photo of Alyson by Rafael Aguilera

Alyson B. Stanfield has been delivering value to the art world informally since the early 1990’s in her role as museum curator. After ten years of work in museums as an educator and curator, Alyson has vast experience working with artists, art collectors and the general art viewing public. She knows how people interact with art, what they fear about art, and how to alleviate those fears. Today, Alyson teaches artists, galleries, artist representatives and organizations how to achieve success through her work at Art Biz Coach and the Art Biz Blog. You can learn more about Alyson by reading her full biography on her web site.

What I want to focus on with this post are the tangible benefits that I have received from Alyson’s work as I am sure the information will be helpful with your personal journey in the world of art.

The Book:

IRBITS-New-250w388hFor me, everything started with Alyson’s book I’d Rather Be In The Studio! The Artist’s No-Excuse Guide to Self-Promotion. The book was originally published in 2008, and it is a must read for all artists. It covers everything about the “Art Biz” from portfolios, marketing and databases to follow up and working with the media. As many of you know, I represent my wife, Valerie Stangl Melancon, who is an amazing artist. This book has been a constant resource for me over the years, and will continue to be in the future.

In 2011, the book was revised to include new information on FaceBook, Twitter and Blogging for artists. There are also tips on Social Media throughout the new edition. I highly recommend this book! (not an affiliate link, just a great book)

The Blog:

After the book, I signed up for updates from the Art Biz Blog. There are a few new posts each week, including guest posts, that are focused on the business of art. You can learn about marketing your art, tracking your business growth and new ideas about exhibits all the way to changes in the art market, common artist’s fears and much more. Aside from great content, the Art Biz Blog has a lot of traffic. I have been very impressed with how engaged the blog followers are with comments. It is a great place for artists to meet one another and learn from each others successes and challenges. You might even develop some lasting friendships there.

Here are two of my favorite blog posts from 2012, a year that marked Alyson’s 10th Anniversary at Art Biz Coach:  Top 10 Marketing Advice Newsletters from Art Biz Coach & Fail-Proof Business Advice from 10 Years of Art Biz Coach.

Taking Classes:

I am a strong believer in continued education, and professionals in the art world will benefit from Alyson’s classes. Back in July 2011, I enrolled in the “Cultivate Collectors” online class offered at Art Biz Coach. This was an 18 day class with exercises along the way requiring about 30-60 minutes per session. This class had no scheduled meeting time and the content was delivered via a private class blog. This format allowed the participants to review the lessons and perform the exercises on their own schedule. The content was easy to understand, relevant and actionable. Alyson was fully engaged through the comments online and via direct email. The class delivered far more value than the cost! Art Biz Coach offers classes online as well as live classes/workshops and webinars.

Wrap Up:

I would like to personally thank Alyson for her commitment to developing valuable content that has helped me and countless others in the art world. If this is your first time learning about Alyson B. Stanfield, I encourage you to take a look at her website and blog. If you like what you see, pick up a copy of her book. She is also very active on social media. You can connect with Alyson on FaceBook and Twitter.

Share how Alyson has helped you achieve success? (Leave a Comment)

  • Janet Vanderhoof

    I love Alyson. She is a wonderful support to so many artists. I have taken three of her workshops, and was impressed with all of them. She offers you relevant information if you are serious about your art being a business as well as teaching you how to do it. I recommend her highly. You definitely get more than what you pay for. Her courses are of great value.

    • Stephen Melancon

      Janet, thanks for the comment and sharing your experience with Alyson’s work. I haven’t had the chance to attend a live class or workshop yet, but I’m looking forward to meeting Alyson at a future event.